Convert & Close


In order to reach inbound bliss, you must take four actions to turn your visitors into leads, and your leads into customers.

Converting visitors into leads is a crucial part of the inbound methodology. Convert is when work really kicks in. Here is where you see the rewards of your marketing efforts. You want to make sure that you have all this implemented on your site. 

  • Premium Content Offers (Ebooks, Whitepapers, Checklists, etc.)
  • Landing Pages
  • Calls-to-Action
  • Smart Forms 
Close
This long process for many industries, is very critical, as this step means revenue! Closing is where we turn all of those qualified website visitors and leads into customers. Some of the most important tools to close leads into customers are :
  • Marketing Automation & Workflows
  • Effective Email Marketing
  • List Segmentation
  • Sales Alignment
  

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