Attract

The first part to the inbound marketing methodology is to Attract.

Understanding the attract stage of the inbound methodology is essential for creating and executing an effective inbound strategy for your business. Inbound marketing is about drawing people to your business naturally and organically. In contrast to traditional marketing methods that involve "buying" attention through ads and other promotional material, inbound marketing centres on "earning" your audience's interest. You don't want just any traffic to your site, you want the right traffic.

You want to attract the people who are most likely to become leads and ultimately happy customers who buy more from you and tell others. 

Who are the "right" people? Your ideal customers.
How do you get the "right" people? 

  • Start Blogging
  • Get active on social media
  • Utilize keywords
  • Optimize your webpages
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